Introduction to Pars Leather and Shoe Brand
1. The Beginning
The Pars Leather and Shoe Industrial Unit was founded in 1963 by the late Haj Abdolreza Akhvat. With a rich background of ideas, designs, and experience, this collection pursued long-term and thoughtful goals for development in the leather and shoe industry of Iran from the very beginning. Continuous efforts, utilization of modern knowledge, and a forward-looking approach led this brand to attain a special place among the reputable producers in the country in less than a few decades. Half a century of continuous activity and planned steps have made Pars Leather and Shoe one of the recognized and reputable names at the national level and even beyond the borders of the country.
2. Growth and Development
Pars Leather and Shoe has always emphasized quality improvement and innovation over the years. The use of advanced machinery and equipment, investment in training and empowering human resources, and the creation of a coherent structure for production have enabled this collection to achieve European standards in design, fashioning, production, and even after-sales services. Domestic and foreign experts who have visited the production lines of this collection have evaluated the quality of Pars products on par with or sometimes higher than prominent European brands. This success is the result of combining modern technology with the commitment of employees who have always stood by the collection.
3. Quality and Customer Orientation
At Pars Leather and Shoe, quality is not just a slogan, but the primary organizational strategy. The products of this unit are always produced using the best raw materials, modern designs, and precise technical details. This has made domestic and foreign customers recognize Pars as a reliable brand. On the other hand, the direct supply of goods within the country at almost half the prices of foreign samples is proof of a customer-oriented approach and value creation for consumers. Today, this industrial unit proudly has over 300,000 regular subscribers, each benefiting from special services and facilities throughout the year.
4. Moving Towards Innovation
With the onset of the third millennium, Pars Leather and Footwear has taken a fresh look at global fashion and production trends. Understanding that fashion is always changing and that the speed of this change has increased with the expansion of new communication media, the collection decided to change its path from mass production to custom production. Careful planning and significant investments have placed Pars in a position to think about not only production but even design in terms of mass customization. This transformation allows customers to involve their tastes and personal ideas in the production process and receive a unique product.
5. Special Orders and Customer Interaction
The Pars Leather and Footwear order unit, leveraging half a century of experience in production and the presence of international experts, particularly Italian specialists, has created a special space for customers. In this space, applicants for special orders can directly communicate with the designers and experts of the collection, express their tastes, and even propose their creative ideas for execution. Using the finest raw materials, including high-quality synthetic leather, collaboration with 17 top companies in the field of raw materials, and a wide variety in design have all contributed to making this section one of the most prominent strengths of the Pars brand. This close interaction with customers has breathed new life into the products and created a different experience for the consumer.
6. Future Vision
Pars Leather and Footwear has not limited itself to producing shoes and leather products but has defined its mission as combining artisanal craftsmanship with modern technology. This artistic perspective, alongside technical precision, results in products that are both beautiful and have excellent durability and quality. The future vision of this brand is direct customer participation in the design and production process, so that the consumer is not only the final buyer but a partner in creativity in production.
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