Shimashoes is one of Iran’s longstanding and leading footwear brands, having started its activity in 1979. Over four decades, relying on quality, innovation, and commitment, it has become one of the country’s reputable manufacturers. Shima has completed part of the domestic footwear supply chain—from producing synthetic leather and polyurethane raw materials to designing and manufacturing custom molds tailored to Iranian feet. This relative self-sufficiency allows the brand to control product quality and maintain fair pricing. Values and Goals of Shimashoes Quality: A constant focus on durability, precision, and quality control in all stages of production. Innovation: Utilizing modern technologies and scientific design to enhance the consumer experience. Honesty and Fairness: Transparency in pricing and loyalty to promises, forming the basis of customer trust. Ergonomics and Health: Designing shoes based on the structure of Iranian feet to ensure comfort and health. Sustainable Development: Growth with respect toward people, workers, and the environment. With the philosophy that “beauty is born from honesty and functionality,” Shimashoes emphasizes simplicity, durability, and human-centered design. The brand aims to create “timeless” products—shoes that are not only high-quality and reliable but also long-lasting in the lives and memories of generations.